The latest single from the heavy electronic band, Hail Sagan, takes aim at the keyboard warriors who are plaguing social media. “Haterbait” is the next installment in the band’s anti-bulling theme, and it boasts a “fights back” anthem as opposed to catering to the victim mentality. The band’s vocalist, Sagan Amery, said the song stems from a place of frustration and anger, rather than one of awareness.
Amery stated, “we’re all aware that bullying exists. It’s shoved down our throats every time we use social media, or go online. Every comment section, every post is plagued by people crushing each other verbally. And for what? To waste time? To fight over politics? Who has that much time on this planet that they want to waste it hurting each other? I’ve had to deal with big mouthed, keyboard warriors, ones who make false claims, or stir the pot and run away, and I’d rather not fight with them on a post. I’d rather them come tell me in person about how they feel. But cowards hide behind screens, so we one-upped them with a song and video. It’s basically an invitation to put up or shut up."
Amery, and the band’s co-founder and guitarist, Nick Quijano, both produced and directed the music video. Amery who is a native of New Jersey, wanted to go back to her east coast, hardcore roots on both the song, and the video, had this to say: “I am very fond of old school hardcore music, it’s something that, along with punk, defined my childhood and teenage years. I came from a place in the world where people were raised to be very direct, so this new way of being rude to each other online, making a post, and running away, doesn't really work for me. So we went hard on this song, both lyrically, and melodically. Everything else we’ve done has been more artistic, so we wanted a gritty, street kind of feel to the video, which I think we achieved.”
Both Amery and Quijano co-wrote and produced the song which was mixed and mastered by John McLucas at McLucas Media in Los Angeles, California. The band revealed that "Haterbait" is being released ahead of the their new, sophomore EP, which they said will be filled with surprises and an evolution of their sound. Amery and Quijano hinted about what to expect: "we've always bended genres with our songs, and never really fit in one spot. Our first EP was very indicative of that and had a variety of options for the listener. Expect a more exaggerated version of that in the next EP."
You can get your own copy of Haterbait here: https://ONErpm.lnk.to/Haterbait